These cult beauty brands are no joke. 10 Cult Beauty Brands to Keep a Secret Anyone who’s ever walked into a Sephora knows which brands are mainstream — Tarte, Kat Von D, Anastasia Beverly Hills, the list goes on and on. But there’s a whole other world of beauty, ladies, and when it comes to cult beauty, these brands have a devout following like no other. Whether it’s because of their incredible packaging, effective products or backstory, these cult brands are the beauty industry’s best kept secrets. 1. Aesop Minimalist skincare is what Aesop is all about. | image via Death By Luxe With packaging like that, it’s no wonder people can’t get enough of Aesop’s luxurious skincare products. Aesop’s products are made with plant-based and laboratory-made ingredients that are safe, simple and effective. Must-Try Product: Large Primrose Facial Cleansing Masque 2. Honest Beauty Honestly, this beauty company rocks. | image via POPSUGAR Honest Beauty falls under the